Davidoff launched a new design for their Packs and wanted a way to promote them to the public
Davidoff assigned to us the design of an iPad application, hosting mind quiz games to promote their new line of cigarette packages. The games should be easy and solvable in 4-5 seconds so that the promoters could inform as many customers as possible. Promotion stands would be set outside of clubs and bars where people there belong to the company’s target group.
The first game we came up with was a memory game with cards-packs that had matching back photos. The customer had to find the matching ones as fast as possible, opening only two at a time.
The second game was a texture of pencils grouped by color. The customer had to tap on each color as fast as he could and make them disappear so he could read the company’s message hidden underneath: “Discover IDEAS Everyday”